Seller's Guide

Step-By-Step

First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Realtor® once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Realtor® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

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Buyer & Seller

TLDR, if you are looking for buying or selling a home then Elena should probably be the only agent you are speaking to! We had the pleasure of working with Elena on both the purchase of our new home and sale of our old place....
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Seller

I had hired a different large well-respected company to sell my home. It soon became apparent that their strategy was to list the house on the MLS and have an occasional open house or hope a buyer's agent would take them throu...
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Buyer

We are very fortunate to have found Elena to help with our home search. Elena talked to us and really listened to our very particular needs and concerns as she searched for our future home. She has deep knowledge about the loc...
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Elena is the best! She helped me buy the exact home I wanted in Los Gatos and secured the sale before the home went on the market. She's patient and a great listener, quick to get the information needed to resolve any concern...
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Seller

My husband and I cannot speak highly enough of Elena and her magnificent team's performance on our recent sale of a condominium in Los Altos. Elena produced an amazing and informative video and website for our property, which ...
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Buyer

We had the pleasure of working with Elena for our first home purchase in the crazy bay area market. We were familiar with her consummate professionalism as she's helped our family/friends over the years and came highly recommen...
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Buyer & Seller

Elena was super helpful and very accommodating. She’s extremely patient and professional. We will be using Elena for our next sale and purchase. A+++++
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Buyer

Elena is simply amazing. Not only is she knowledgeable but she made me feel like she had my back. She listened to my concerns and offered valuable feedback. I am thrilled to have such a wonderful broker and person help me find...
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Seller

Seller

We love Elena! We had the most amazing experience with her, she took the time, heard us out and provided all of the services we needed. We can’t be happier with her amazing attention to detail and proffessionalism and will defi...
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Seller

Elena was great to work with and we are so glad we were put in touch with her! This was our beloved family home for half a century so it was a very emotional process. She was professional and attentive to our needs. Elena was v...
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Buyer & Seller

I highly recommend working with Elena! She is responsive, attentive, and provides outstanding service to all her clients. Elena carries a professionalism that is highly desirable in real estate agents and possesses great knowle...
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Buyer

Buyer

Elena and her team are phenomenal! We had interacted with several real estate agents in the Bay Area; but as soon as we met Elena, we realized that she's in a league of her own. She knows all the ins-and-outs of the house buyin...
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Buyer

Absolutely recommend Elena and her outstanding team !! She is an excellent realtor who understands her buyers, their requirements, their constraints as well as the Bay Area market! We worked with Elena to buy our new house! Sh...
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Buyer

Elena is a an absolute professional. I cannot imagine a better agent for someone looking for their next home. She represented me on the buying side as I looked for a home within very specific parameters. We saw a large number o...
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Seller

Seller

I had absolutely outstanding experience working with Elena and her team. She is experienced agent, knows the local market and overall, is incredible in everything she does. I couldn’t be more happier with the results. Highly re...
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Buyer & Seller

Buyer & Seller

I enthusiastically recommend Elena Licari if you are thinking about selling your home. We met Elena at an open house and hours later she was in our living room getting details about our dream home. Her insight of market condi...
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Buyer

Buyer

Elena is an exceptional real estate agent who came highly recommended by someone we trust. When we relocated from California to Texas, we were fortunate to have her on our side. Her market knowledge is truly remarkable, and she...
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Buyer

Elena provided exceptional service in helping us purchase a house in San Jose. Her expertise, professionalism, and dedication were outstanding. Elena's knowledge of the local market, responsiveness, and attention to detail were...
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Buyer

She helped us in buying our first commercial land and it was great working with her from signing the contract to closing the property. Made our buying process look simple because of her contacts during due diligence, guidance o...
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Buyer

She was our agent and helped us get a property in the Austin area. It’s a great pleasure working with her and she is a great negotiator. Great realtors can help you find a great property
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